Challenge The new LOS40 app had to allow the user to listen to music on demand rather than in linear format and offer greater user interaction with the stations, allowing users to discover exclusive content, listen to all the programs again, and search for music, audio, artists and program content. The new app had to […]
Process «Doing a 100% in-house rebranding is like self-medicating: it can be done but it is not recommended at all». Mi role in the project, in pink. For the first phases of the branding I worked hand in hand with BOLD. Concept «Nonconformist» sums up our way of existing: the passion with which we get […]
A luxury product for premium content Context The El País team is in the process of launch of its subscription model, and within this time of launch, there is an opportunity to improve and create an ecosystem of digital products and experiences around of its core product that adds value to users. In this case, […]
Challenge Design of the new digital ecosystem (corporate site, eCommerce, Blog, and 22 brand sites) of the prestigious Chef Dani García (3 Michelin stars). An interconnected ecosystem and supported by 3 fundamental pillars: Scalability, beauty and usability and the improvement of the booking experience. Rational Vs Emotional The visual line of the corporate website is […]
Redesign proposal New design & narratives CONTEXT The Caixabank Now team is considering an omnichannel redesign to recover the space that neobanks have been gaining among the younger public. They wanted us to approach the redesign with a holistic view and requested multiple user journeys for the multi-channel approach. As a Design Director, I proposed […]
https://lorevigilescalera.com/wp-content/uploads/2022/03/BRUTAL_VIDEO_LOW.mp4 The Show-Reel First Case Studies Various types of modules to configure personalized success stories, versatile in length, content and light-dark color depending on the client or type of project. SUMMARY CONTEXT CHALLENGE PROCESS FEATURES SOLUTION RESULTS Events & Hirings Integrated I worked on the design of several cards with special care in those of […]