"Doing a 100% in-house rebranding is like self-medicating: it can be done but it is not recommended at all".
Mi role in the project, in pink. For the first phases of the branding I worked hand in hand with BOLD.
"Nonconformist" sums up our way of existing: the passion with which we get involved in projects; the ambition to go beyond what is right; the empathy and closeness with our clients; our flexibility and ability to adapt to any type of company or digital transformation project.
85% Rationalism 15% Brutalism
The solution is a very rationalist and neutral visual system with a timeless style that would allow 85% to resist the passage of time well. So much so that the main colors are a SMOKE white and a PANTHER black. And the remaining 15% of the visual universe is a space for crazy things, trends, stickers, gifs... expendable and modifiable assets so we can play with the brand, vary it and give it that "nonconformist" note.
New responsive logo
When I began to design the illustrations and infographics, it was clear to me that they had to be very clean, simple and geometric, defining their movement and interaction patterns very well.
Generate a visual system easy to manage
Where does the Garage brand live? The Garage brand does not live in cards or signage, the Garage brand lives in the presentations, proposals and deliverables, which is why the greatest effort from the beginning of the project was to create a system that was easy to propagate, even for "non-designers".
Create all kinds of assets and Google Slides templates (budgets, work plan, phases, methodology, graphics, timeline, team...) to reuse and speed up the generation of documents, being able to spend more time on content and less on form.
The Unique Source of Truth
Lingering issues often remain after creating a new brand, such as using old brand style elements in new communications or mixing old and new brand styles.
I tried to avoid many of these problems by creating a "living" and constantly updated brand platform in Notion with templates for presentations, photo bank and assets.