No rain. No flowers.
My name is Lore. I'm a digital product (& brand) designer with experience in leading teams from the UX & CX area based in Madrid. I feel comfortable working at the intersection of strategy, data and technology to solve business problems carrying out the entire design process with an extra-punch of creativity to offer digital products that generate growth and have a positive impact on people & companies.
My design process
NOT A LINEAR PROCESS
First, I listen, analyze and research to articulate a clear strategy, shared objectives and detailed results.
Second, defining the challenge is the most important part of the process. Everything else settles from this point, so I take the time to ask the right questions to make sure I solve the right problems.
I design with a focus on detail and excellence to guarantee the delivery of a quality final product that exceeds the expectations of my clients, always seeking a balance between function, accessibility, usability and aesthetics.
Testing and validation are extremely important. The prototypes have to be tested with real users to validate the different hypotheses.
Communication with technology must be fluid throughout the design process to be highly aligned. A good handoff process allows you to obtain higher quality products.
I can manage the entire design process from start to finish or join your team in the phases you need to reinforce. I've been pivoting between all the disciplines of the design process for more than 20 years: research, interaction, visual... and I have participated and led digitization processes in leading companies.
If I just can't cover all the needs of the project, I have amazing colleagues to collaborate with: researchers, service designers, developers, photographers, illustrators and motion graphers ☻
- Independent CX Lead at MAPFRE Digital Health (By Hanzo) 2023
- DESIGN DIRECTOR | Garaje de Ideas. (2019-2023)
- UX-UI LEAD | HAVAS NOW (2017-2019)
- CREATIVE SUPERVISOR & ART DIRECTOR | D6 (2011-2017)
- VISUAL DESIGN LEAD | NEOLABELS (2010-2011)
- INDEP. CREATIVE DIRECTOR & ILLUSTRATOR (2005-2010)
- BRAND MANAGER I ATOS ORIGIN (2000-2005)
I love the desert, the empty pools, the abandoned resorts and the micheladas with Clamato extra. Horror movies, Bauhaus and Beat Poetry from the 60s. If you want to know a little more, you can read this interview that I did at UI FROM MARS.
I’m an animal lover and I have an adopted black cat named Vudú.
MY SIDE PROJECT