We did a series of surveys and focus groups with teachers and students and we came to very interesting conclusions. We had an obsolete web in hand that needed a new architecture, a new design and simpler registration processes.
- We simplify the information architecture
- We create a good browsing experience
- We improve the findability
- We design a more modern and aspirational interface
- We create a collaborative space for students to generate content through social media modules.
I collaborated in the research and in the elaboration of the wireframes but my hard work began when it came to putting skin on those wireframes and creating a new line of communication and art direction and translate it into the interface. This implied a new tone of voice, more fresh and direct, and a more aspirational style of photography and video.
Create a modular design system, with a typographic scale, a color palette, a library of icons and achieve a multi-device web that could continue to grow without losing consistency.