Decathlon is a French brand with more than 200 stores around the world and a huge variety of promotions and product launches, both in point of sale and abroad, emailing, display campaigns and social networks.
Despite having well-defined guidelines, the brand guardians detected that the stores were not very rigorous with the application on these materials, many times due to lack of time or because they didn’t know how to make a good brief to their suppliers.
We proposed to Decathlon to design an agile and mobile first tool for store managers (web app) where they can make all their design orders from anywhere, receive a quote, send references and get inspired.
The orders arrive at the agency of Decathlon, automatically generates an order with timing and budget. The works are uploaded in pdf and only go to production when the order has the approval of the marketing and communication department.
The client is very satisfied because we have managed to improve the quality and uniformity of the work without disturbing the daily work of the store staff.
Made with love in Dseis
Project manager: Natalia Echegoyen | Development: Miguel Dolarea | Lead designer: Lorena Vigil-Escalera
