Chips Ahoy! I wanted to launch a campaign dedicated to millennials to encourage consumption in a fun way. The challenge was basically to reach the audience away from the usual childhood tone.
One of the great challenges was to launch an “express” site to host all the content generated by the campaign. In Mondelez developing a microsite within its platform is a process that can take months and finally we customize a Tumblr reaching our audience through one of its preferred networks.