MUSIC FIRST
The new LOS40 app had to allow the user to listen to music on demand rather than in linear format and offer greater user interaction with the stations, allowing users to discover exclusive content, listen to all the programs again, and search for music, audio, artists and program content.
MULTI-COUNTRY & INTERCONNECTED
The new app had to be the user’s meeting point with all the stations that make up the LOS40 family (LOS40, LOS40 Classic, LOS40 Dance and LOS40 Urban) and all its Latin American stations. In addition, we had to achieve a fluid and agile integration without friction with the user’s mobile music system (Spotify, Apple Music…).
DESIGN PROCESS
UNDERSTANDING
We assessed some of the key gaps and strengths of the current application as well as other applications in the international market to move from a Radio First product to a Music First application. In addition to examining available analytics, we conducted a series of interviews with key Prisa Radio stakeholders.
CONCEPTUALIZATION
We tried to generate a music ecosystem with the available resources and seek a balance in which the recommendations made by Los40 programs and DJs would become a basic pillar. Therefore, the user could enjoy the music recommended by Los40 on other platforms such as Spotify and Apple Music.
PROTOTYPING
First we built the wireframes of the entire application and produced a 100% functional document to align with technology. We then prototyped HI-FI, focusing on the station change component, which was not only agile and fluid but also visually reminiscent of traditional radio.
TEST & REFINE
We interviewed 14 users in total, 5 with a digital profile, 5 Los40 listeners with an account on a music platform and 4 more fans of the station without the App installed. The objective was to evaluate the new App at a conceptual level as well as test the most critical flows and interactions to detect possible barriers and deliver a refined product.
